Elevating E-Commerce: The Simply Fresh Kitchen

Revitalizing a beloved family business with digital innovation, expanding their reach and sales to new heights.

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TSFK

In 2016, Manolo Citan, one of the founders of The Simply Fresh Kitchen, approached us with a challenge: they needed a solution to streamline their e-commerce operations and manage the surge of online orders they were receiving from their website. With over 40 schools already under their belt, The Simply Fresh Kitchen was experiencing rapid growth, but their existing order management system was struggling to keep up.

Our team partnered closely with The Simply Fresh Kitchen to implement a robust e-commerce platform that could handle their growing volume of orders. We also provided them with training and support to ensure their team could effectively utilize the new system. As a result, The Simply Fresh Kitchen has experienced remarkable growth, with a 300% increase in orders, allowing them to deliver nearly 2,500 healthy and fresh meals every day to schools across Houston.

Technologies

vuejs, nuxtjs, tailwindcss, vuetify, ruby on rails, stripe

Category

Digital platforms / Custom Web App Development

The Challenge

We embarked on a mission to elevate the UX experience for parents, transforming their purchase journey into a seamless and delightful experience.

However, we soon discovered that the existing UI was not only confusing for parents but also lacked the vibrant personality that the business owners had so carefully cultivated. This realization ignited our determination to bridge the gap between the brand's essence and the user experience.

We embarked on our journey by crafting a conceptual moodboard that would serve as a compass for our UX and UI explorations. We wanted to communicate the idea that eating healthy doesn't have to be boring.

Based on the premise of "wholesome doesn't mean boring" we set ourselves to create a brand-new user experience for the parents

We wanted the UI to look pristine and clean, just like the kitchen where the meals are prepared.

Food is colorful, so we wanted the food to be the 🌟 star of the website.

The Process

Enhancing the Simply Fresh Kitchen Experience

With a clear concept in mind, we started working on creating a brand new shopping experience for the simply fresh Kitchen

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The Result

Long-term Solution:
Starting Small but thinking big

Over our collaboration spanning more than 7 years we've tailored the website to match their unique business model. We've implemented automated payments, custom reports and a complete set of tools that has helped them to grow.

New Custom Website

In 2018 we redesigned the website to improve the overall experience, making the meals and calendar easier to navigate.

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Final Thoughts

Eat Well, Order Well: The Simply Fresh Kitchen's Recipe for E-Commerce Success

After more than 7 years of partnership with this family business we've been able to create a lasting impact on their day-to-day.

Through a collaborative process of user research, design thinking, and cutting-edge technology, a new e-commerce platform was born. Intuitive navigation, engaging visuals, and a user-friendly interface replaced the old system's complexity. The platform not only streamlined the ordering process but also became a digital extension of The Simply Fresh Kitchen's brand.

100,000+

Processed orders since 2018, school staff members and children in more than 70 locations have ordered the fresh creations of TSFK through their website.

200% +

Increase in orders since our custom solution was implemented. With an average of 1,500 orders being placed every day.

The website has been designed to help our customers to order daily lunches for students in the Houston area. It is well designed and user-friendly, it provides a Monthly Menu and parents can choose meals by Month, Weekly or daily.

The Admin, is our main tool, we download the orders that have been placed in the user website and we use the information for production, packing and delivery.

— Kiki Tzorin, The Simlply Fresh Kitchen

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